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«Our Strategic Vision » and the « Brand Book»

Our Strategic Vision


This leaflet transmits our business, our vision, our philosophy, our challenge and how we will meet it, our core values and our cornerstone behaviors.Total’s strategic vision is set out in detail in a document available to employees.

Our Strategic Vision and the Brand Book are designed to provide a framework for employees. They are not intended for use outside the company. 

"Total Brand Book"


The companion Brand Book, which provides additional insights on what should shape and inspire our engagement with stakeholders, is also available. The objective is to promote recognition of the Total brand and expand its outreach around the world.