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Introducing our Campaign


Designed to communicate Total's strategic vision, the first phase of our new three-year advertising campaign launches in 21 countries worldwide on October 2, 2014. This integrated campaign targets the decision-makers and opinion leaders who have an impact on our business. Learn more about the key components here.

Find out more about the campaign's objectives and its role in securing Total’s reputation as a leading global energy brand.

Better Energy in Action

At Total, we are already committed to better energy. Find out about some of the projects that demonstrate this commitment, as selected by our affiliates around the world.