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Newsletters

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Major news and information channels, Total's newsletters are written for both internal and external audiences. To promote a uniform Total visual identity, we have specified two box heading formats. The basic guidelines for producing them, including dimensions, typeface, placement of the Total logo band and the newsletter's name, are standardized.

Complete guidelines are set out in a separated way in this Brand Center.

 

 

Guidelines for Newsletters

  • Typeface panel : Only typefaces selected by Total may be used on our communications media.
  • Color selection : Total's color panel features a wide range of shades. Only Level 1 and 2 colors are allowed, except the red Pantone 201C. The shade values may be adapted to expand the range of design possibilities.

These guidelines apply to corporate communication of all branches of the Group, they are not for commercial communication of the Marketing & Services Division or units reporting to it.

The choice of some components is left up to the publisher. Examples include visuals and colors, which must be selected from Total's color panel in the color range of the level of Group 1 and 2.

WIDE BOX HEADING

Valuable information channels, our newsletters are written for internal and external audiences.

For newsletters with a wide box heading, design specifications cover:
 

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  • Five basic header components:
    • The logo gradient band
    • The newsletter's date and descriptor
    • The newsletter's issue number
    • The website address of the publisher
    • Drop shadow specifications
  • Optional: the name of the business and its color band, placed at the bottom of the page

Credits name the newsletter's writers and designers and must adhere to precise graphic guidelines, which specify typeface, text color, placement of the Total logo and more.

Portrait format newsletters are 210 x 297 mm in size.

 

NARROW BOX HEADING

Valuable information channels, our newsletters are written forinternal and external audiences.

For newsletters with a narrow box heading, design specifications cover:
 

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  • Five basic components:
    • The logo gradient band.
    • The date and publisher.
    • The newsletter's issue number.
    • The website address of the publisher.
    • Drop shadow specifications.
  • Optional: the name of the business and its color band, placed at the bottom of the page.

Credits name the newsletter's writers and designers and must adhere to precise graphic guidelines, which specify typeface, text color, placement of the Total logo and more.Portrait format newsletters are 210 x 297 mm in size.